Work

Research & discovery

E-commerce CX research programme

E-commerce CX research programme

Researching the online & offline purchase experiences for this skincare & beauty brand resulted in insights that were impactful both for brand strategy & for the CX & UX.

High Street skincare & beauty

Engaging Gen Z for sports event startup

Engaging Gen Z for sports event startup

Audience research brought insights from which content and PR strategies, and digital platforms, were developed to engage a new sporting audience including the use of gamification and augmented reality experiences.

Sporting events startup

Attracting, & nurturing, new citizen scientists

Attracting, & nurturing, new citizen scientists

Researching, and mapping, the citizen science recording experience enabled the design of experiences that engage, encourage, & reward contributors.

Citizen Science

Call centre screens

Foundational research of business needs, user needs, and workflows, informed the development of call centre screens that reduced both the time taken to train advisors and call handling times.

Financial services

Definition & strategy

Content model, content strategy, and templates

Development of content model, taxonomy, information architecture and template structure, which transformed the user experience of a complex and hard-to-navigate website.

National UK charity

Defining, & designing for, B2B & B2C audiences

Audience, content & strategy sprints

Defining the audiences of this B2B & B2C healthcare brand enabled structure, content & strategy, to be developed that resulted in engaging landing pages & conversion journeys.

Healthcare

Identifying the problem to solve

Identifying the problem to solve

Researching, and constructing a cost-benefit analysis matrix for, this call centre workflow, identified where effort could be best applied to improve the process without the cost of undertaking a complete rebuild.

Financial services

Identifying, & designing for, a B2B audience

Identifying, & designing for, a B2B audience

Identifying this B2B site’s key audience, and the role it plays in their purchase journey, enabled journeys, content, IA, and UX, to be tailored to engaging with, and winning sales from, that audience.

B2B SaaS company

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UX design & delivery

Single page checkout & prototype

Single page checkout & prototype

Research, and UX design, of a single page checkout that flexes to work in 19 markets, in multiple languages, and with 17 payment options.

Luxury home furnishings

Product configurator proof of concept

Product configurator app proof of concept

This proof of concept, built in Axure, both demonstrated the feasibility of designing a configurator for products with 90k variations and enabled the project sponsor to socialise the proposal amongst colleagues.

Luxury home furnishings

Agile redesign of B2B events platform & workflows

Agile redesign of B2B events platform & workflows

Providing workflows and dashboards, where none previously existed, means that users are guided as they complete their tasks on this self-service event planning and management system.

Silicon valley tech company

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