Moderated & unmoderated testing
User research
Moderated, and unmoderated, testing to discover user behaviours, and uncover problems and opportunities.
What we will do
When conducting research for you, we will first seek to understand what you need before agreeing on a programme of research that will meet those needs. As part of that programme, we may organise, and run, tests on your app, website, service, or product.
- In-person lab tests with current and/or potential customers
- Unmoderated remote testing to test specific journeys or tasks
- Observational in-situ testing – tests with users in real-world situations, such as in call centres
Moderated & unmoderated tests are often conducted in conjunction with user interviews.
What’s included
- A report, written in simple and concise language, which explains the findings from the tests
- Recommendations for the next steps
- Audio, video, transcripts, and other artefacts from testing and/or evaluations
User research case studies
Testing in real situations
Testing this food ordering app on the client’s premises generated insights into hurdles facing customers and staff that would not have become apparent in a testing lab.
Hospitality
E-commerce testing
Quantitive data generated from these testing sessions generated fresh insights, highlighting the severity of problems the client had previously considered to be of low importance.
High Street skincare & beauty
Call centre observational visit
User Shadowing and interviews with call centre advisors identified the problems faced by them and their customers, and the impact they have in real situations.
Financial services