Moderated & unmoderated testing
Observational testing to discover user behaviours, and uncover problems and opportunities.
- Learn about user behaviours and preferences
- Identify problems with the product or service
- Discover opportunities to improve
Moderated Usability Testing
Lab-based testing of a small sample of users, including post-test interviews with participants.
Unmoderated Usability Testing
Testing at scale via a web-based testing platform. Testing specific journeys, card sorting and tree sorting.
Featured Moderated & unmoderated testing work
Testing in real situations
Testing this food ordering app on the client’s premises generated insights into hurdles facing customers and staff that would not have become apparent in a testing lab.
Hospitality
E-commerce testing
Quantitive data generated from these testing sessions generated fresh insights, highlighting the severity of problems the client had previously considered to be of low importance.
High Street skincare & beauty
Call centre observational visit
User Shadowing and interviews with call centre advisors identified the problems faced by them and their customers, and the impact they have in real situations.
Financial services