Uncovering the ‘why’ – the behaviours & thinking – to help frame problems, & plan research.

Setting off in the right direction

Asking questions of users, and stakeholders helps to ensure the right problem is being solved and provides qualitative insights to help plan subsequent research activities.

Exploring problems and challenges

Asking open-ended questions to research users’ behaviours and the associated thinking during discovery generates qualitative insights that help frame the problem, and plan research.

Delving deeper

Inquiring into problems and challenges previously uncovered to develop context.