Interviews
Uncovering the ‘why’ – the behaviours & thinking – to help frame problems, & plan research.
Setting off in the right direction
Asking questions of users, and stakeholders helps to ensure the right problem is being solved and provides qualitative insights to help plan subsequent research activities.
Exploring problems and challenges
Asking open-ended questions to research users’ behaviours and the associated thinking during discovery generates qualitative insights that help frame the problem, and plan research.
Delving deeper
Inquiring into problems and challenges previously uncovered to develop context.
Featured Interviews work
Hospitality management interviews
Interviewing hospitality premises managers illustrated how many of the problems they face negatively impact the experience of their customers, and where helping them would also provide a better customer experience.
Hospitality
Understanding the market landscape
Stakeholder and audience interviews brought an understanding of both who the business wanted to engage with, and what that audience wanted. The insights enabled the development of a comms plan, and web platform, to engage with a new generation of sports fans.
Sport events
Stakeholder and customer interviews
Stakeholder and customer interviews highlighted gaps in both business needs and the customer shopping experience. This resulted in prioritising action to resolve pain points that had previously been considered to be of low significance.
High Street skincare & beauty