Focus Groups

Generating insights into user attitudes and behaviours for further research.

Attitudinal & behavioural research

Useful for uncovering how a product or service is perceived and how people approach a particular task.

Uncovering new areas for consideration

The dynamics of group conversation will uncover ‘unknown unknowns’ introducing new areas for consideration.

Generating insights for quantitive research

Useful generative research, particularly for gaining qualitative behavioural insights from a large number of users in a short space of time.