Cognitive & heuristic research
UX audits, and heuristic and cognitive assessments, to understand the current user experience.
Heuristic evaluation
Auditing physical and digital products and experiences through the lens of best practices for usability, accessibility.
Cognitive walkthrough
Assessments of services, experience and products based on the need, and goals of users.
Featured Cognitive & heuristic research work
Hospitality premises visits
Visits to selected hospitality venues brought an understanding of the end-to-end customer journey, uncovering deficiencies in both the physical and digital experiences pre, during, and post-visit.
Hospitality
Cognitive store visits
A pre-planned programme of in-store and online purchases generated insights into the sometimes complex purchase journeys for skincare and beauty products. Insights highlighted opportunities for the digital experience to enhance the in-store experience, and vice-versa.
High Street skincare & beauty
Heuristic app evaluation
Reviews from the review panel were combined into a deck. Explaining each pain point in the context of a user undertaking a task, and grading based on its impact on sales revenue, enabled a prioritised bug list to be compiled.
E-commerce app