Exploratory research to understand the context surrounding a product or service. Researching users, the business, competitors and market, and the existing product or service.
Uncovering the ‘why’ - the behaviours & thinking - to help frame problems, & plan research.
Generating insights into user attitudes and behaviours for further research.
UX audits, and heuristic and cognitive assessments, to understand the current user experience.
Observational testing to discover user behaviours, and uncover problems and opportunities.
Gathering strategic insights into competitors, and the market, to identify strengths and weaknesses.
Researching the online & offline purchase experiences for this skincare & beauty brand resulted in insights that were impactful both for brand strategy & for the CX & UX.
High Street skincare & beauty
Audience research brought insights from which content and PR strategies, and digital platforms, were developed to engage a new sporting audience including the use of gamification and augmented reality experiences.
Sporting events startup
Researching, and mapping, the citizen science recording experience enabled the design of experiences that engage, encourage, & reward contributors.