Research & discovery

Exploratory research to understand the context surrounding a product or service. Researching users, the business, competitors and market, and the existing product or service.

Interviews

Uncovering the ‘why’ - the behaviours & thinking - to help frame problems, & plan research.

Focus Groups

Generating insights into user attitudes and behaviours for further research.

Cognitive & heuristic research

UX audits, and heuristic and cognitive assessments, to understand the current user experience.

Moderated & unmoderated testing

Observational testing to discover user behaviours, and uncover problems and opportunities.

Market & competitor research

Gathering strategic insights into competitors, and the market, to identify strengths and weaknesses.

Featured Research & discovery work

E-commerce CX research programme

Researching the online & offline purchase experiences for this skincare & beauty brand resulted in insights that were impactful both for brand strategy & for the CX & UX.

High Street skincare & beauty

Engaging Gen Z for sports event startup

Audience research brought insights from which content and PR strategies, and digital platforms, were developed to engage a new sporting audience including the use of gamification and augmented reality experiences.

Sporting events startup

Attracting, & nurturing, new citizen scientists

Researching, and mapping, the citizen science recording experience enabled the design of experiences that engage, encourage, & reward contributors.

Citizen Science