Research & discovery

Exploratory research to understand the context surrounding a product or service. Researching users, the business, competitors and market, and the existing product or service.


Uncovering the ‘why’ - the behaviours & thinking - to help frame problems, & plan research.

Focus Groups

Generating insights into user attitudes and behaviours for further research.

Cognitive & heuristic research

UX audits, and heuristic and cognitive assessments, to understand the current user experience.

Moderated & unmoderated testing

Observational testing to discover user behaviours, and uncover problems and opportunities.

Market & competitor research

Gathering strategic insights into competitors, and the market, to identify strengths and weaknesses.