User journeys & journey maps

Synthesis of research into maps of services or product experiences  (blueprints, customer journey maps, as-is maps), which will help define the changes required to meet the vision for the service or product. 

Journey map methodologies

Development of maps to show current state, and future state.

Journey map types

Synthesis of research into maps to illustrate different aspects of the experience – empathy map, customer journey map, experience map, and service blueprint map.