Taxonomy & Information Architecture

Classifying, organising, and structuring sites, pages, and information so that users can find what they need.


Classifying, and organising similar items so that relationships can be established.


Organising content based on factors including users’ mental models, business needs and SEO requirements. Developing content pillars that are meaningful to users and that facilitate navigation and task completion.


Enabling users to navigate easily across a site, app, or other digital product.