Taxonomy & Information Architecture
Classifying, organising, and structuring sites, pages, and information so that users can find what they need.
Taxonomy
Classifying, and organising similar items so that relationships can be established.
Hierarchy
Organising content based on factors including users’ mental models, business needs and SEO requirements. Developing content pillars that are meaningful to users and that facilitate navigation and task completion.
Navigation
Enabling users to navigate easily across a site, app, or other digital product.
Featured Taxonomy & Information Architecture work
Rationalising and organising 25k pages of content
Establishing rules for categorising, tagging, and relationships, transformed this difficult-to-navigate site. The new rules enabled the removal of volumes of duplicate content and made for easier navigation and task completion.
Well-known charity
IA to support conversion journeys
Development of IA, navigation, UX, and content strategy, to meet the needs of a diverse range of B2B & B2C audiences, providing clear customer acquisition journeys.
Healthcare
Landing pages for target audiences
Research revealed that this business’ website lacked sections for audiences around whom there were business acquisition goals. This insight enabled targeted content, journeys, and calls to action, to be created.
Education