Taxonomy & Information Architecture

Classifying, organising, and structuring sites, pages, and information so that users can find what they need.

Taxonomy

Classifying, and organising similar items so that relationships can be established.

Hierarchy

Organising content based on factors including users’ mental models, business needs and SEO requirements. Developing content pillars that are meaningful to users and that facilitate navigation and task completion.

Navigation

Enabling users to navigate easily across a site, app, or other digital product.