Audiences & personas

Synthesis of user research into archetypal models to inform design thinking, or user-centred design processes.

Persona creation

Synthesis of research into proto-personas or fully detailed personas, in both cases, often through persona generation workshops with stakeholders.

Persona-focused design

Employing personas as part of design thinking, or user-centred, design processes, developing empathy maps, journey maps, user stories, and jobs to be done.