Research

Plan and run research to understand business goals, user needs, competitors, and the effectiveness of your existing app or site.

Objective

To understand the market, competitors, organisational and user needs, pain points and opportunities.

Activities

Depending on circumstances may include: surveys, interviews, diaries, user testing and competitor research.

Outputs

Depending on the nature of the research may include: personas, empathy maps, affinity maps, research repository and journey maps.