Navigation Prioritise and signpost content so users can navigate easily via menus and and other navigation. Activities at this stage may include: card sorting, tree jacking, user testing, as well as working with SEO and search data. Guiding users to what they needAn online stakeholder workshop helped bring an understanding of balancing user needs business goals. First investigating methodologies, then sketching, and sharing possible solutions. The exercise resulted in fresh thinking regarding solutions. Prioritising key target audiencesInformation for key acquisition target audiences was hidden away. Insights from audiences workshops and research provided rationale for targeted content, IA and navigation. The revised navigation prioritised the most important audiences, ensuring they could be funnelled into acquisition journeys. Solving the user's problemTechnology & jargon featured extensively on this B2B SaaS company’s site. The target audience was typically visiting when already discussing purchase. Changing the navigation, content and IA to focus on the customers needs, problems solved and benefits brought, resulted in a slimmed-down site designed to help close the purchase.