Creating products that work

I help businesses develop app and website experiences that engage customers and meet business goals, including:

  • Landing pages
  • Registration, signup and onboarding
  • Ecommerce
  • Workflows
  • Brand and experiential

UX & CX design for your project

Helping you design digital experiences which work for you and your clients by employing proven user-centred CX, and service design, practices at every stage of the process.

Research & discovery

Helping you research, and understand, the needs and problems of your customers.

  • Stakeholder & user research
  • User testing
  • Workshops & research analysis


Helping you define your product and strategy to meet customer and business needs.

  • Audience, needs and journeys
  • Content strategy & IA
  • Product strategy & MVP

UX design

Helping you develop, and iterate, digital products that are user-focused and engaging.

  • Workflows & journeys
  • IA & UX
  • Prototyping & testing

Recent work

Research, discovery, definition, and UX design, for: a charity, skincare & beauty, luxury interiors, healthcare tech, B2B events, and call centre single customer view and workflows.

Definition sprints

Building on discovery findings to develop taxonomy, IA, templates, components and navigation to support new strategies for a well-known charity.

Research, CX & UX

In-depth CX research brought insights about the brand, the way customers shop, & purchase journey pain points, which led to measurable experiential improvements.

Interactive proof of concept

Discovery, and interactive proof of concept, for a mobile-first product configurator. Designed to enable the configuration of products with 90,000 possible variations.

Definition workshops

Defining the audiences of this B2B & B2C health startup facilitated development of journeys, content, content strategy, IA & strategy to target them effectively.

Agile workflow development

Remotely run agile sprints, and a user-centred approach, enabled this B2B events platform to be completely re-engineered in just eight weeks.

Single customer view & workflows

Comprehensive research and user involvement resulted in a single customer view screen, and workflows, which reduced call handling times.

Download portfolio (pdf)


James Walters has worked for over 10 years in the fields of user experience, customer experience, and service design, and has a degree in product design.

A hands-on designer, he delivers solutions that meet business and user needs by solving underlying problems to produce measurably better products. He is a client-facing, team player with a track record in delivering projects both large and small projects.


To find out more about The Screengrocer, please either use the form below or contact me below or via Linkedin.